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Tag: Anthropologie

New at Anthropologie what's hot for autumn Roomy Home
03/10/201818/12/2018 Editor

New at Anthropologie – what’s hot for autumn?

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Styling✨Marketing✨RoomyHomeUK
👀 How to direct your audience's gaze in photos 👀 How to direct your audience's gaze in photos ⁠⠀ Eye tracking research established that viewers follow the gaze of a person in a photo. Viewers look where the person appears to be looking. ⁠⠀ ⁠⠀ If you include people in your marketing pics, positioning them to look directly at the camera is not always the best option.⁠⠀ ⁠⠀ Better for them to look at the thing you want to be noticed. (Maybe your product?) ⁠⠀ ⁠⠀ Or go one step further and be even more literal - show the person doing what you want the viewer to do. ⁠If you want newsletter sign ups, picture a person doing just that. ⁠⠀ ⁠⠀ This tactic of directing gaze works well for travel pics too. Bonus points if your clothes match the building ☺️⁠⠀ ⁠⠀ ★ Top takeaway - include a face, but always ask yourself if it should be looking directly at the camera.⁠⠀ ⁠⠀ #neuromarketing ⁠⠀ #visualmarketing ⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ #digitalmarketingstrategy⁠ #creativebusinessowner #mycreativecommunity #intentionalbusiness #createandinspirehub #socialmediastrategy #digitalmarketingtools #digitalmarketingexperts #contentphotography #inspire_and_create #visualcrush #visualscollective #igcreative #artofvisuals ⁠#smallbusinessmarketing #brandingcoach #womentalkingbusiness #marketingcontent #brandinspiration #brandingstrategy #creativebusiness #wearethecreativeeconomy #createlounge #brandstorytelling #creativeentrepreneur #travelphotography #architecturephotography ⁠⠀
Finding faces in other things⁠ ★⁠⠀ ⁠⠀ Finding faces in other things⁠ ★⁠⠀ ⁠⠀ Your brain fires up when it see faces. It also tunes into patterns that look like faces. ⁠⠀ ⁠⠀ Even if there isn't an actual face in a photograph, your brain may still see one.⁠⠀ ⁠⠀ If you produce homes/interiors/lifestyle content, it's often easy to feature "found" faces like these. With buildings, typically it's the windows and doors.⁠⠀ ⁠⠀ This summer house reminds me of a cartoon animal 🐨⁠⠀ ⁠⠀ Swipe for the oriel window that looks like Marge Simpson's beehive.⁠⠀ ⁠⠀ There's a reason why car designers call the front of cars the "face". I read recently that, after doing some neuromarketing research, Mercedes tweaked a design so that it looked more like, you've guessed it, a face!⁠ We can’t ignore them. .⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ ⁠⠀ ⁠#visualmarketing #digitalmarketingstrategy⁠ #creativebusinessowner #mycreativecommunity #intentionalbusiness #createandinspirehub #socialmediastrategy #digitalmarketingtools #digitalmarketingexperts #contentphotography #inspire_and_create #visualcrush #visualscollective #igcreative #artofvisuals ⁠#smallbusinessmarketing #brandingcoach #womentalkingbusiness #marketingcontent #brandinspiration #brandingstrategy #creativebusiness #wearethecreativeeconomy #createlounge #brandstorytelling #creativeentrepreneur #neuromarketing ⁠#mybloominglens #moodcollectors #compositionphotography⁠⠀
Guess what we all love to look at more than anythi Guess what we all love to look at more than anything else?⁠⠀ Our brains prioritise what we look at, and our reactions are mainly driven by instinct, not logic.⁠⠀ ⁠One of our strongest instincts is responding to faces. Even from birth, images of faces are magnetic for us. ⁠⠀ ⠀ If there is a face anywhere in an image, that's almost always the place where we rest our gaze first. And for longest.⁠⠀ ⁠⠀ Welcome to a new week of neuromarketing to go⁠. For the next few posts, it’s all about faces 👱🏼‍♀️⁠⠀ ⁠⠀ If you're wondering - what is neuromarketing?⁠⠀ ⁠⠀ It’s basically applying concepts in neuroscience to marketing, to work out how to engage your audience on a deeper, unconscious level.⁠⠀ ⁠⠀ I’m calling it brainy styling, because I'll show you how to use it thoughtfully, and honestly, in your visual marketing. ⁠⠀ ⁠⠀ Coming up -⁠⠀ ★ Finding faces in other objects⁠⠀ ★ Using gaze in photos⁠⠀ ★ How we "read" a photo⁠⠀ ★ Easy ways to include faces in your styling, no selfies required⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ #visualmarketing #digitalmarketingstrategy⁠ #creativebusinessowner #mycreativecommunity #intentionalbusiness #createandinspirehub #socialmediastrategy #digitalmarketingtools #digitalmarketingexperts #contentphotography #inspire_and_create #visualcrush #visualscollective #igcreative #artofvisuals ⁠#smallbusinessmarketing #brandingcoach #womentalkingbusiness #marketingcontent #brandinspiration #brandingstrategy #creativebusiness #wearethecreativeeconomy #createlounge #brandstorytelling #creativeentrepreneur #neuromarketing ⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀
More diagonals⁠ ╱ This kind of upward slope su More diagonals⁠ ╱ This kind of upward slope suggests movement and energy to your brain.⁠⠀ ⁠⠀ Product stylists can use this trick too, depending on what kind of impression you want to make. ⁠⠀ ⁠⠀ Wellbeing products or relaxation brands should try the downward diagonal, as it suggests ease and relaxation.⁠⠀ ⁠⠀ Health and beauty brand Neom mixes it up really well in their product styling - take a look on Stories for wellbeing inspiration (with relaxing downwards diagonals).⁠⠀ ⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ ⁠⠀ #visualmarketing #smallbusinesstips #creativeentrepreneur ⁠#smallbusinessmarketing #brandingcoach #brandingtips #digitalmarketingstrategy⁠ #creativebusinessowner #mycreativecommunity #9tothrive #intentionalbusiness #thegramgang #bloomandgrowtogether #thecreatorclass #createandinspirehub #womentalkingbusiness #smallbusinessadvice #indiebiz ⁠⠀⁠⠀ #smallbusinesscoach #socialmediastrategy #digitalmarketingtools #digitalmarketingexperts #digitalmarketingstrategies⁠ #digitalmarketingexperts #simpleandstill⁠ #contentphotography #inspire_and_create #creativelysquared #stillswithstories #mybloominglens⠀⁠
Talking diagonals in photos this week⁠⠀ ⁠⠀ Talking diagonals in photos this week⁠⠀ ⁠⠀ Top takeaway - to make your viewer feel ...⁠⠀ ★ Energised - ↗️ diagonal up⁠ ⠀ ★ Relaxed - slope down⁠ ↘️ ⁠⠀ ⁠If you want your photos to suggest movement and energy, include upward diagonal shapes. Swipe for more diagonal styling.⁠⠀ ⁠⠀ So many famous brands use logos with upward diagonals. Especially ones that are all about activity. ⁠⠀ ✔️Nike swoosh ✔️Adidas ✔️Helly Hansen ✔️NASA Pringles does it. So does Schweppes. Even Lemsip!⠀ ⁠⠀ ⁠I'll put some intriguing examples in Stories, including two of my favourites - Tour de France and the London Symphony Orchestra. You'll see why ... (clue: hidden people) ⠀ And I have a challenge for you. ⁠⠀ ⁠⠀ Look at packaging and see if you find any branding that slopes down.⁠ It's so rare. Qantas does it, but sometimes they show their logo the “wrong” way round, so that it slopes up.⁠ Bet there's been some boardroom branding debate about that.⁠⠀ ⁠⠀ ⁠⠀ ⁠.⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ #visualmarketing #smallbusinesstips #creativeentrepreneur ⁠#smallbusinessmarketing #brandingcoach #brandingtips #digitalmarketingstrategy⁠ #creativebusinessowner #mycreativecommunity #9tothrive #intentionalbusiness #thegramgang #bloomandgrowtogether #thecreatorclass #createandinspirehub #womentalkingbusiness #smallbusinessadvice #indiebiz ⁠⠀⁠⠀ #smallbusinesscoach #socialmediastrategy #digitalmarketingtools #digitalmarketingexperts #digitalmarketingstrategies⁠ #digitalmarketingexperts #simpleandstill⁠ #contentphotography #inspire_and_create #creativelysquared #stillswithstories #mybloominglens⠀⁠⠀
Talking diagonals & neuromarketing 🌸╲╲╲ W Talking diagonals & neuromarketing 🌸╲╲╲ We can create diagonals in photos with props, or use natural ones like this.⁠⠀ ⁠⠀ What does our brain see in diagonals?⁠⠀ Diagonals make our brains think of change, or moving from one state to another. We’re used to seeing diagonals in graphs (especially right now on the news, when we're all about the downward trend). ⁠⠀ ⁠⠀ ╱ Upwards diagonals (rising left to right) are all about activity and increase. If you're styling a coffee photoshoot, or sports products, you're better using upwards diagonals.⁠⠀ ⁠⠀ ╲ Downward diagonals (falling left to right) suggest decrease or relaxation. Photographs with downward diagonals like this one are more likely to suggest ease over effort. Which is exactly what a photograph of a garden should do.⁠⠀ ⁠⠀ Soft diagonals of sweet pea - that's what we see. But now you know what our brains do with the visual too ✨ ⁠⠀ ⁠⠀ The effect of diagonals on the brain is even stronger when you add text to an image - I'll show you soon.⁠⠀ ⁠⠀ ⁠⠀ #visualmarketing #digitalmarketingstrategy⁠ #creativebusinessowner #mycreativecommunity #intentionalbusiness #thecreatorclass #createandinspirehub #socialmediastrategy #digitalmarketingtools #digitalmarketingexperts #simpleandstill⁠ #contentphotography #inspire_and_create #creativelysquared #stillswithstories #visualcrush #mybloominglens #slowdownwithstills #thatvelvetfeeling #moodcollectors #capturequiet #aquietstyle #makeyourownlight #photographytips #compositionphotography #visualscollective #igcreative #artofvisuals #depthdiscovered #dreaminginpictures ⁠⠀ ⁠⠀
Floral post, literally 🌸 ⁠Saying hello and th Floral post, literally 🌸 ⁠Saying hello and thanks to some local businesses this week. It's been a busy time for them, as restrictions here in NI are easing.⁠⠀ ⁠⠀ If you like what you see, give them a follow 💕⁠⠀⁠⠀ ⁠⠀ ⁠⠀ Thanks to⁠⠀⁠⠀ @honeybeebloomsuk who creates the most amazing sell-out summer wreaths - coming to my front door soon I hope⁠⠀ ⠀ ⁠⠀ @skin_future hope the reopening this week has gone well - check out that lovely flowery facade⁠⠀ ⁠⠀ @imagine_flowers_hillsborough who's been doing beautiful doorstep deliveries during lockdown⁠⠀ ⁠⠀ @inkmonkeyart who set up studio at home and still had time to bring together local creatives @creativedirectory⁠⠀ ⁠⠀⁠⠀ Happy Friday everyone. Sue x⁠⠀⁠⠀ ⁠⠀⁠⠀ ⁠⠀ ⠀⁠⠀⁠⠀⁠⠀⁠⠀ ⁠⠀⁠⠀ .⁠⠀⁠⠀⁠⠀ .⁠⠀⁠⠀⁠⠀ .⁠⠀⁠⠀⁠⠀ .⁠⠀⁠⠀⁠⠀ .⁠⠀⁠⠀⁠⠀ #moodcollectors⁠ #prettyperfectpetals #playingwithpetals #slowfloralstyle ⁠#makeyourownlight #gatheredstyle #IGflorals #instabloom #jj_floral #floralguff #mybloominglens #petalpower #flowerseveryday #stilllifeisreallife #gloomandglow #floralstories #slowdownwithstills #wildforflowers #alltheprettyflorals #thatvelvetfeeling #byarrangement #moodforfloral #underthefloralspell #flowermagic #inspiredbypetals⁠ #myfloraldays #flowerschool⁠ #justbefloral #excessivelydivertedbyflowers #petalsandprops ⁠⠀⠀⁠⠀⁠⠀⁠⠀ ⁠⠀⁠⠀⁠⠀ ⁠⠀
⁠Movement & mirroring ✨ Thanks for all your in ⁠Movement & mirroring ✨ Thanks for all your interest in neuromarketing, seems you find it as fascinating as I do. ⁠⠀ ⁠⠀ I'm still speed reading the research, but plan to create something actionable for you from the mental jumble!⁠ Starting now ...⁠⠀ ⁠⠀ ⁠About 90% of the information our brains receive is through sight. We process visuals more quickly than any of our other senses.⁠⠀ ⁠⠀ Here's a takeaway to create attention-grabbing photographs. Try to include ⁠-⁠⠀ ★ movement⁠⠀ ★ mirroring⁠⠀ ⁠⠀ ⁠⠀ → Why movement?⁠⠀ Because our survival instincts mean we favour tracking movement, to assess if it's a threat. When something moves, we're wired to notice it.⁠ ⁠⠀ ⁠⠀ Create a sense of movement in photographs using leading lines⁠ that point towards what you want the viewer to see. The path does it in this pic⁠.⁠⠀ ⁠⠀ ⁠Or edit photos to include motion blur - see the second pic. You can find out how to do this in Photoshop by looking at the same photo on my grid.⁠⠀ ⁠⠀ ⁠⠀ → What's mirroring?⁠⠀ ⁠⠀ Your mirror neurons get busy when you see someone else do something. They let us live other people's emotions.⁠ They're why we get immersed in a film - our mirror neurons fire up as though the action is happening to us.⁠ They're also really important socially. Mirroring is how we learn by imitating others.⁠ Presumably also why we yawn when someone else does, and why laughter is contagious.⁠⠀ ⁠⠀ In photographs, use mirroring to show what you want viewers to do. So the third pic should fire the mirror neurons to suggest slowing down, relaxing, maybe even stopping the scroll ...⁠⠀ ⁠⠀ Does that help? ⁠⠀ ⁠⠀ ⁠⠀ #visualmarketing #digitalmarketingstrategy⁠ #creativebusinessowner #mycreativecommunity #intentionalbusiness #thecreatorclass #createandinspirehub #socialmediastrategy #digitalmarketingtools #digitalmarketingexperts #simpleandstill⁠ #contentphotography #inspire_and_create #creativelysquared #stillswithstories #visualcrush #mybloominglens #slowdownwithstills #thatvelvetfeeling #moodcollectors #capturequiet #aquietstyle #makeyourownlight #photographytips #compositionphotography #visualscollective #igcreative #artofvisuals #depthdiscovered #dreaminginpictures ⠀⁠⠀ ⠀⁠⠀ ⁠⠀ ⁠⁠
Think you know what fires up your followers' neuro Think you know what fires up your followers' neurons? ⁠⠀ ⠀ Surprise - you probably don’t know what fires up your own. As suspected, we are not entirely rational. ⠀ ⁠⠀ I'm researching neuromarketing for social media at the minute. So far I've weighed up the psychological impact of colours, fonts, headlines, faces (oh no), emojis, humour, surprise and pricing.⁠⠀ ⁠⠀ Not much of it is common sense. Apparently we're all really bad at even knowing what lights up our own brains!⁠⠀ ⁠⠀ Asked in my Stories poll today if you're interested in this kind of stuff. Early indications - 100% yes! ⠀ ⠀ If you’re into it, I think I can give you some "neuromarketing to go" takeaways to help you make deeper connections with your followers.⁠ The digital equivalent of handing them a hot drink while you chat ☕️⁠⠀ ⁠⠀ I love research, although my brain is about to explode with information overload. Speed reading is my only superpower, and I've covered hundreds of articles in the last few days. Currently processing it all ... 🤔 ⠀ ⠀ Tell me if this info appeals to you.⁠ I really hope it does, as it’s been fascinating to unravel. ⠀ ⠀ ⁠.⠀ .⠀ .⠀ .⠀ .⠀ ⠀ #visualmarketing #smallbusinesstips #wednesdaywisdom #creativeentrepreneur ⁠#smallbusinessmarketing #brandingcoach #brandingtips #digitalmarketingstrategy⁠ #creativebusinessowner #mycreativecommunity #9tothrive #intentionalbusiness #thegramgang #creativeplanning #bloomandgrowtogether #thecreatorclass #createandinspirehub #womeninbusiness #womentalkingbusiness #smallbusinessadvice #indiebiz ⁠⠀ #smallbusinesscoach #socialmediastrategy #digitalmarketingtools #digitalmarketingexperts #digitalmarketingstrategies⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀
There's a whole section in my lockdown styling cou There's a whole section in my lockdown styling course about using just one thing as a prop. Also useful when you're styling without stuff, and just want to use what you have hanging about.⁠⠀ ⁠⠀ Generally your hero piece sits where you want your eye to rest in a photograph. It's usually better not centred. ⁠⠀ ⁠⠀ Photographing it gives you a chance to play with scale. This little dimpled jug is tiny, but shooting it in portrait mode in the foreground gives it delusions of grandeur.⁠⠀ ⁠⠀ Here's a very simple iPhone camera hack for you - ⁠⠀ ✔ Put your camera in Portrait mode⁠⠀ ✔ Set up the shot⁠⠀ ✔ Tap your screen on the object you want to be in focus⁠⠀ ✔ Take the pic⁠⠀ ⁠⠀ That's how you teach your cameraphone what to focus on. ⁠⠀ To sign up for the free styling course, click the link in my bio.⁠⠀ ⁠⠀ ⁠.⠀ .⠀ .⠀ .⠀ .⠀ .⁠⠀⁠⠀⁠⠀ ⁠#floralphotography #justbefloral #productstylist #slowdownwithstills⁠ #excessivelydivertedbyflowers #petalsandprops #interiorstylist #prettyperfectpetals #mybloominglens #mydarlingminimal #stilllifeisreallife #wildforflowers #visualcrush #productstylingandphotography #moodforfloral #underthefloralspell #inspiredbypetals⁠ #myfloraldays #stillography #isolationinspiration ⁠#daysofsmallthings⁠⠀ #stilllifestyling #homestylist #productstyling #propstyling #productphotography #contentphotography #inspire_and_create #creativelysquared #stillswithstories ⠀⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀
The best interiors are very personal and built ove The best interiors are very personal and built over time. That's probably my biggest takeaway from reviewing Live Beautiful by Athena Calderone.⁠⠀ ⁠⠀ I do believe that great homes take time, and that we never end up where we begin.⁠ ⁠⠀ ⠀ ⁠Live Beautiful reveals how creatives decorate and shape their interiors.⁠ It also suggests how to apply the inspiration in your own home.⁠ The photography is amazing, and the design tips from the curator of @eyeswoon are impeccable.⁠⠀ ⁠⠀ You can read the full review by clicking the link in my bio.⁠⠀ ⁠⠀ Thanks for the review copy @abramsbooks⁠⠀ ⁠⠀ #eyeswoon ⁠⠀⁠⠀ ⁠⠀⁠⠀ .⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀ .⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀ .⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀ .⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀ .⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀ #livingspace #interiorstylist #colourstylehome #rockininteriors #anthropologiehome #dailydecordetail #fearlesshome #livingetcuk #walltowallstyle #atmine #colourmyhome #interiorstyled #howyouhome #interiorismo #interiordesigncommunity #interiordesign #interiorgoals #interiormilk #interiorstyle #myinteriorsquares #greathomestaketime⁠ #interiorinspo #irishhomes #dailycolourpop #faffthegaff #moreismoredecor #interiorstyled #myinteriorstyle #interiorboom⁠⠀
Just saying thank you to some of my followers who Just saying thank you to some of my followers who always have something friendly and supportive to say here on Instagram. Always great to get feedback and discover inspiring accounts.⁠⠀ ⁠⠀ I'm planning to do a thank you series, and share my favourite pics in the next few weeks. If you like them, then give them a follow 💕⁠⠀ ⁠⠀ Thanks to⁠⠀ @sozo.and.grace who knows exactly how to style a beautiful, moody still-life⁠⠀ @viviennecutler who has created the boot room of dreams in her stunning Victorian cottage⁠⠀ @color_by_jacque my colour-hunting Instafriend in Colorado, whose pics always brighten my day⁠⠀ @paulinewinch one of the friendliest people I've never met in real life, posting from her colourful home in Yorkshire⁠⠀ ⁠⠀ Happy Friday. Sue x⁠⠀ ⁠⠀ ⁠⠀ ⠀⁠⠀⁠⠀⁠⠀ ⁠⠀ .⁠⠀⁠⠀ .⁠⠀⁠⠀ .⁠⠀⁠⠀ .⁠⠀⁠⠀ .⁠⠀⁠⠀ #moodcollectors⁠ #prettyperfectpetals #playingwithpetals #slowfloralstyle ⁠#makeyourownlight #gatheredstyle #IGflorals #instabloom #jj_floral #floralguff #mybloominglens #petalpower #flowerseveryday #stilllifeisreallife #gloomandglow #floralstories #slowdownwithstills #wildforflowers #alltheprettyflorals #thatvelvetfeeling #byarrangement #moodforfloral #underthefloralspell #flowermagic #inspiredbypetals⁠ #myfloraldays #flowerschool⁠ #justbefloral #excessivelydivertedbyflowers #petalsandprops ⁠⠀⠀⁠⠀⁠⠀ ⁠⠀⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀ ⁠⠀
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